In this report you can explore your customer purchasing behaviour trends over the most recent 6 months.
Filters
To customise the dashboard, use the following filters:
| Field Name | Description |
|---|---|
| Company | Merchant company as defined in your Wpay account hierarchy. |
| Group | Group as defined in your Wpay account hierarchy. |
Toggles
You can tailor the dashboard using the metric toggle:
| Toggle Name | Description |
|---|---|
| Metric | Choose either Cardholders or Sales to investigate specific aspects of customer behaviour. |
Channel Distribution and Growth
The channel distribution and growth section provides insights into the distribution of online, in-store, and cross-channel cardholders or sales, depending on your metric selection. Additionally, Month on Month (MoM) growth for each channel is provided.
Once-off Versus Repeat Distribution and Growth
You can delve into the behaviour of your customers and how it changes MoM:
| Customer Segment | Definition |
|---|---|
| Once-off Shoppers | Customers who transacted only once in a month. |
| Repeat Shoppers | Customers who transacted more than once in a month. |
New Versus Returning Distribution and Growth
Discover the dynamics of new and returning customers through their distributions and how it changes MoM:
| Customer Segment | Definition |
|---|---|
| New Shoppers | Customers who transacted at least once in a month but not in the preceding 2 months. |
| Returning Shoppers | Customers who transacted at least once in a month and also at least once in the preceding 2 months. |